Search Engine Optimization and Search Engine Marketing is a very important part of any website implementation these days, especially when the economy is bad and the budgets are low. I've implemented many Content Management Systems (CMS) over the last 4-5 years and I have always looked for a better way to implement Search Engine Optimization (SEO) using a CMS. One of the CMS solutions that assists in SEO techniques is Sitecore CMS. There is an SEO module that comes straight out of the box and makes SEO very easy to implement.
Sitecore’s Search Engine Optimization module allows you to deliver optimized versions of your website. As it comes integrated with the CMS, it is easy to examine content as it is created on the fly or reviewed prior to publishing. Sitecore's OO model allows you to quickly adjust content and keywords over time to keep pace with ever changing search pattern rules.
SEO module lets you see how the search engines will see you, who’s linking to you and helps you optimize for keyword pairs, their density and placement. You can also use it to analyze competitors pages and see how you compare.