If you are
still wondering if Social Media works, take a look at Haiti. On January 18th,
the Red Cross reported that it's social media / mobile campaign had helped
raise over $21 Million for Haiti. The Director of Social Media at the Red
Cross - Wendy Harman was 'blown away'
by the impact and success. Facebook and Twitter were given much credit
according to CNN.
Although some mobile carriers will not send the funds on to
organizations as quickly as people likely hope 'because the donations are
actually paid via phone bills' many mobile phone companies are weighing their
hopes on consumers follow-through on bill payments and advancing the funds.
No matter what, the impact of social media is clear in the
response to Haiti. People are engaged online. Mobile devices enable people to
make decisions on-the-go.
Does your brand need to become mobile-friendly in 2010?
If your website is not mobile-friendly you are potentially
losing opportunities. We all get links passed to us via email, Twitter,
Facebook, etc. Of course, some websites stand to make greater gains than others
by being mobile-friendly. E-commerce
websites have potentially the most to gain and the most to lose.
Pick up your mobile phone and go to your company's website.
How does it look? Try to navigate. If you have a poor experience, raise your
hand and tell your company they need to make the website mobile-friendly.
Maybe, you're not sure what looks 'good' on mobile. Here are some examples of
websites that get it right: