Miramax Success Story

Miramax Website Redesign and Custom CMS

The Challenge

Award-winning Miramax, a subsidiary of The Walt Disney Company, planned to re-design their website to offer a truly entertaining user experience with access to all Miramax titles including those coming soon, currently in theaters, or on DVD/Blu-ray. Visitors to the website were not given immediate opportunities to make purchase decisions, leading to lost potential sales. Miramax also wanted to reduce the reliance on expensive technical staff to make simple content changes to the website.

The Solution

Oshyn customized Disney’s proprietary Content Management System (CMS) to fit the design and scope of the new Miramax.com. Oshyn added versatility to the CMS by developing a multitude of modules to feature content such as “Coming Soon,” “Behind the Scenes” and “You’ll Love These”. To add purchasing functionality, “Own It Now” links were built into the website to take clients directly to the selected film’s purchase page at BestBuy.com. Some of the new modules are dynamically populated based on data, such as awards and honors. The Oshyn team integrated the CMS into the Buena Vista Home Entertainment’s database to give Miramax content developers access to the entire library of films. Content developers could now easily select and publish specific details about films such as directors, characters, cast, and awards.

Oshyn focused on improving the user experience, which included enhancing the video integration to deliver high quality video. Miramax can build their list of loyal subscribers with registration for the Miramax Insider with mailings about new releases and special promotions.

The Results

Visitors are now greeted by an exhilarating movie theatre feel, through enhanced video integration that provides a richer online viewing experience, increasing the time visitors remain at Miramax.com. The CMS reduces the turn-around time and costs of maintaining content by eliminating the need for content editors to submit change requests to web developers. The new Miramax.com is experiencing increases in revenue through improved communication to the audience about news about films, and by helping consumers find more movies of interest and by converting more purchases through “Own It Now” links.

About Miramax

Miramax Film Corporation, an indirect wholly owned subsidiary of The Walt Disney Company, is a motion picture production, financing and worldwide distribution company. Miramax is committed to providing audiences with high quality, innovative and risk-taking films.

The Technology