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Oshyn Newsletter Vol. II

Content Management Systems Are Not Created Equally

A Message From the CEO

A common concern I hear from our current customers is that budgets are slimmer in 2009, than they were in 2008. The economy, layoffs, unemployment, poor earnings reports and outlooks, these are all things that have forced all of us to be more effective and efficient at what we do every day. Whenever a customer is concerned in this regard, I'm always thrilled to see that Oshyn is a great fit for these economic times. Our model for execution allows us to provide more value in every way than any other firm that competes with us. We know that your firm, like most others, has likely been affected in these hard times, yet management and customers expect you to keep going the next level. Your funds have been cut, but what is expected from you has most likely not changed accordingly. If you are not already working with Oshyn, I challenge you to rethink how you are working today and let us help you find ways to do more with less, to cut what you spend and sacrifice nothing in terms of quality, timeframe or output. If you are not already engaged with us, you really should look into it. That is my challenge to you.

School is out and the summer is here. Be thankful for what you have in your life today and may this summer be your very best ever - both in terms of fun and in invigorating your workplace and showing your colleagues that failure is simply not an option. The impossible is really very possible with just a little extra focus, care and Oshyn.

Sincerely,

Diego Rebosio
CEO

A Compelling Reason To Start Leveraging the New iPhone

We're providing preferential pricing to select customers who want to take their mobile media strategy to the next level via iPhone 3.0. Customers who sign an iPhone development contract in July of 2009 will receive preferential pricing amounting to a 50% savings in related project fees. The iPhone is the first true mobility platform unlike anything else the world has seen before. With the iPhone, and specifically with the added new features of the 3.0 toolkit, customers can engage with customers in a whole new way. This is a ground-breaking new path through which you can mobile-enable current infrastructure, mass-deploy things you already have in your arsenal like your website or internal applications, drive significant additional dollars to the bottom line, increase productivity and do all this while you cut costs. The stance we are taking today will position Oshyn as the leader in iPhone development that provides true business value. We want to be the company you think of when you have a compelling business value proposition that requires iPhone. MORE »

Oshyn Implements New Web Content Management System for Genest Concrete

The newly designed Genest Concrete website, was completed on-time and within budget. Oshyn helped Genest select and implement a new Web Content Management System that included an online marketing suite that will enable them to use their site as the focal point of their marketing strategy. "Every Web Content Management System looked good during the demo, but we are not technology or CMS experts," said Jason Terry, Genest Concrete, Marketing Manager. "Oshyn helped us match our business needs to the right CMS and we are confident that the resulting solution will help us achieve our immediate business goals and scale to deliver online marketing results." MORE »

New White Paper Published: SEO Best Practices Within a CMS

Authored by Oshyn Director of Technology, Glenn Korban and Senior Consultant, Ken Hofeling, this best practices whitepaper draws from Oshyn's vast experience in helping organizations define strategy, select and implement the right CMS solution in order to meet their content and communication management needs. Specifically in this paper Glenn and Ken discuss the following best practices as they relate to SEO-friendly Content Management Systems:

SEO-friendly features
Sitemaps
Keywords and Page Titles
Link Management
RIA and SEO
AJAX
Flash
Common Pitfalls

New White Paper Published: Sitecore CMS Implementation Best Practices

Authored by Oshyn Technical Project Manager, Gaurav Bhatt, this best practices document draws from Oshyn's vast experience in helping organizations define strategy, select and implement the right CMS solution in order to meet their content and communication management needs. Specifically in this paper we will discuss the following best practices as they relate to Sitecore's Content Management System: